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Who doesn't love big neon arrows? These CGI arrows were created for this bold campaign to cut unnecessary visits to A&E across Merseyside. Clear and to the point, the arrows are used to direct people to the information they need to make the right decisions about their healthcare. Spread across lots of media channels, including 6 sheets, press adverts, bus headliners, posters, webpage take-overs and so on, they got the whole of Merseyside examining their options.'
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