When furniture retailer Housing Units have a sale, it's always a big event for all those looking for excellent choice, value and service. From a creative angle, the brief is to create a campaign device – be it CGI bunting to tie-in with the Queens Diamond Jubilee or an über stylish snowflake built from furniture, along with a new suite of photography styled to sit with the season and a clean, easy to view design so customers can find the fantastic offers awaiting them. Mailed out to over 100,000 customers across the North West. The direct mail will consist of a polylope, letter, main sale brochure and a smaller clearance mailer. Add web page takeovers, press ads, in-store POS and ticketing, a 96 sheet, updated delivery van livery and you've made a truly integrated campaign.
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