The ‘Say No To Drunks’ campaign was focused on bars in the Ropewalks area of Liverpool. It was developed to provide bar staff and the public with communication material to raise awareness of the drinking laws and increase adherence to the law. The campaign combines hard-hitting photography with light-hearted parodies of the labels you find on alcoholic drinks. These two elements combine to help deliver a strong message in an effective and engaging manner. Each execution personifies the negative problems of drunken behaviour.
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